1, New Media " TV Program "Formation of

Through field research, the author observed that the traditional TV shows shift large volumes of content, that content forms the basic premise remains the same, a large number of TV programs from traditional TV to mobile phones, networks, subway and other new carriers transferred directly.

Analysis of research data showed: from traditional television as the main driving force IPTV To complete user-centered Internet, new media image of the traditional television content, there have been significant displacement is gradual decline. Decreasing the maximum drop in bus mobile Digital TV And various types of personalized hand-held video terminals. In essence, this represents the public media to personalized media, an important part of the transition, indicating the contents of audience preferences in the public and the different masses, under the premise of the more significant changes occurred.

Content to a deeper understanding of the strategic need to shift from the dynamic mechanism between the realities and future trends, we first used "space property" as the research object to carry out specific analysis. According to current development of new media television and field research data, roughly the space of new media, television properties into four categories: highly open public space; semi-open, semi-private room or a neutral "third space", also called "gray space"; highly secretive private space; the changing in the mobile space. This is the organic integration of the former three types of space, but also growing more and unique self-spatial attributes.

In summary, we have different spatial attributes to the aforementioned audience audio-visual sequence of dynamic changes of preferences, the traditional television family from the privacy of the higher degree of space, and constantly open to the public space for progressive development. During this process, shape the content of television programs, is bound to the narrator from a spectator into a participant face to face. This process is fraught with uncertainties, it decided to make "content translation" based morphology evolution, is a new media television, must go through innovative brewing, in order to adapt to various user groups of different visual preferences, develop and accumulate new user groups, to look at the dynamic adaptation of opportunities for innovation.

Second, new media television video transmission characteristics

According to research data and literature data analysis: the contradiction between self-expression situation, the depth of the potential demand and the commercial interests of the border excited to re-build, new media, television image transmission can be described as the main features.

1. Contradictory situation of the right of self-expression

In people enjoy more and more use of visual language to facilitate self-expression while also lawful or unlawful loss of more self-expression space dominance. Weakened the elite in this regard on the monopoly right to express public image; the other hand, view the image language with free Internet dissemination, collide and break the text all the world there is long lines and taboos.

In fact, people outside world, even the inner world of many phenomena is becoming more and more inclined to believe or rely on a variety of " Electronic Video. "Television is both the survival and development of new media the most important basis in reality, is a leading new media changes in television content form the core of power.

2. Stimulate the depth of the potential demand

Information needs of belonging to a higher degree of potential demand. Which led to the motives for the demand include the indirect effects of family and friends or specific recommendation, information on various types of network links, network Advertisement And fashion. Coupled mainly refers to the potential demand, not all self-defined needs, in view of network information or meet accidentally be activated to change the demand for the clear dominance.

Whole, people Network Video Information to the potential demand for the main cause and coupling. As dominant on potential demand, the network's massive accumulation of information, storage and classification, and the reasonable needs of the user guide potential impact of new media have become the shape of TV content a key factor.

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