The baby boomer generation totals more than 70 million and -- even in the current economic crisis has more money than any other generation.Â As the Baby Boomers continue to enter retirement, the U.S. faces one of the most dramatic demographic shifts in its history.
Marketers can't afford to overlook them, and businesses are trying to find the right formula for how to appeal to the baby boomers.
Products (Book Cover) that appeal to Boomers are traveling, investing, reading, retirement housing and health issues.Â With money and customers at stake, marketers are trying to tap into the baby boomers' mindsets to launch successful marketing campaigns.Â For all its difficulties, the Boomers' retirement will have very definite benefits for some aspects of the U.S. economy. On the whole, the leisure, health care, and financial industries are likely to benefit most.Â Visit any cruise line, vacation resort or airport and you are sure to see book lovers enjoying the latest read.
Book Glove LLC knows understand that baby boomers love to read books.Â The company has positioned themselves to appeal to the largest consumer spending market â€“ more money than other generation. Â Considering on average 13 billion books are sold annually in the US alone.Â Boomers posses over 50% of discretionary spending, Book Glove is positioned to benefit from Boomers entering into retirement.
Whether traveling, commuting or reinventing themselves in a new career, reading books tend to be a common denominator among Boomers.Â One problem is finding book covers for traditional books and textbooks.Â Who hasn't spilled coffee on the train on a favorite read or gotten their book wet when vacationing.Â Book Gloves offers a stylish solution being the only book protector on the market that encases the entire book.Â The neoprene book protector comes in a variety of color and style options.
We must also note many of our bestselling authors are Boomers who have reinvented themselves or opt to share their accomplishments, ideas and secrets to success.
Many Boomers are also delaying retirement because they are living longer.Â Baby boomers are used to redefining what it means to be a certain age. Â They did it when they were young, then again in their teens and 20s, and now they're trying to redefine what it means to be 50. Baby boomers understand that they're not young, but they don't feel old, either. They see themselves as staying active, staying healthy, staying social and having a purpose in society as they age.Â Plastic Surgeons love Boomers.
With those over the age of 50 becoming one of companies' main targeted audiences, advertisers and businesses are trying to find the right formula for how to appeal to the baby boomers.Â Book Glove may be a novelty item the Boomers can appreciate. For more info login at www.thebookglove.com.About the Author: