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Can Your Organization SUSTAIN Itself?

by Richard Brody

posted in Self Improvement

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How can any organization hope to attract supporters, unless it has a reliable, sensible, sane, logical, and effective plan, to proceed in a relevant manner? What good is relevance, unless it consistently leads to achievement, and significance, into the future? If you want to lead in a meaningful way, you must avoid myopic, short-term fixes, but rather addressing present needs and concerns (in a priority-based way), and, while knowing, understanding and appreciating the past (from an historical or heritage-based perspective), prioritizing future needs. Every real leader must ask if his group will be able to actually SUSTAIN itself, while maintaining its identify, mission and vision.
1. Service and serve purpose: Remember that if you lead, you are serving others, as well as your group, rather than being served or profiting personally. Proper leading is never about one's ego or personal agenda, but, instead, about creating the best course of action, to proceed in a way that develops and enhances a sustainable system, to assure the organization remains relevance, and the vital vision and mission of the group, lives to see a future day!
2. Useful and useable: Don't judge any leader by how busy he appears, or how many activities are going on! Rather, look at whether they enhance the group's reason for being, attract more and more loyal supporters, and provides useful information, that stakeholders can benefit by, because of its usefulness.
3. Sensible; sane; strengthening: Will your prospective supporters and/or followers consider your ideas as sensible, doable, realistic, and needed? Do you make your group stronger by recognizing strengths and weaknesses, enhancing where you are strong, and positively addressing areas where you are somewhat weaker? Is your approach a sane one, meaning that it makes sense, is needed, and others will consider relevant and significant?
4. Timely: Don't merely analyze and procrastinate, or wait for a wave of popular support! Leaders must lead, and that means considering conditions, needs, issues, obstacles, and reality, knowing potential ramifications, and proceeding with a quality action plan, in a truly timely manner!
5. Attracts positive attention: It's not a matter of getting noticed, but rather earning respect and support, by clearly articulating what needs to be done, and having the courage of your convictions, stepping forward, and getting others to listen and pay attention!
6. Ideas-oriented: Will others understand the basic ideas you propose, and your reasoning? Will you prioritize the best ideas, rather than merely populist rhetoric?
7. Needs-centric: Quality, sustainable leadership, is predominantly about addressing current needs, setting and focusing on priorities, and looking into the future, to address the best courses of action.
You are not a real leader until you focus on the best ways to assure your group might SUSTAIN itself! Are you able, ready and willing to truly lead?
About the Author: Richard has owned businesses, been a COO, CEO, and Director of Development, as well as a consultant. He has professionally run events, consulted to over a thousand leaders, and conducted personal development seminars, for over 30 years. Rich has written three books and well over a thousand articles. His company, PLAN2LEAD, LLC has an informative website: and LIKE the Facebook page for leadership planning:
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