Business gifts can offer some great opportunities for publicizing your business. Some promotions lend themselves readily to the use of business gifts, and can be adapted to any retail store or outlet. Here are five different ways that you can use promotions featuring business gifts for your retail operation.

Promotion One: Free Business Gifts for a Special Event
Are you planning an anniversary celebration, special sale or other out of the ordinary event? Back to school sales and holiday sales are especially appropriate for this type of promotion. Choose a mid-level value promotional item that can be imprinted with your name or a short message and order the minimum amount. When you announce and publicize your event, announce that there will be a free gift for the first xxx people through the door on the day of the sale.

A few variations: Give the business gifts to the first 50 people shopping each day of an extended sale.

Or to the first 50 people each day whose purchases total £100 or higher.

Promotion Two: Spark Sales of High Profit Margin Items with Business Gifts Have you got a slow seller that you’d like to move off the sales floor? Perhaps you’ve got a few products that have a particularly high markup, or are getting a premium for sales on a particular item during a specific time range. You can use business gifts to encourage people to buy those products by offering a free t-shirt, hat or other fun promotional product with each of those particular products sold. The added bonus: when people wear apparel with your store name on it, you’ll be raking in additional business for your business.

Promotion Three: Reward your customers for buying NOW with free business gifts
Many people put off holiday shopping or back to school shopping till the last minute. That makes it harder for you. You can encourage your customers to shop for products that you want to sell ahead of time by offering free business gifts that will entice them. Some ideas for use with this kind of promotion:

Give away a free printed USB drive with every computer bought during the month of August… before the back to school sales.

Or include a promotional laptop bag with the purchase of each new laptop during the specific period that you name.

You can apply the same tactic for purchases of computer games or systems before the holidays.

Promotion Four: Encourage green behavior with canvas reusable carrier bag Among the newest popular business gifts are reusable canvas bags printed with the name of your retail store. Most retailers sell these below their own cost rather than giving them away to encourage customers to think responsibly and think green. Printed canvas shopping bags establish you as a retailer who cares about the environment – which is always good for your image. And you really ARE doing good for the environment. Every time your customers buy and reuse the canvas or cotton shopping bags, you’ll be keeping plastic bags out of landfills and/or reducing our use of trees to make paper bags. And of course, there is the bonus in the fact that you’re getting free business whenever they use your bags.