The first players appeared in Japan in November, 1996, followed by U.S. players in March, 1997, with distribution limited to only 7 major cities for the first 6 months. Players slowly trickled in to other regions around the world. Prices for the first players in 1997 were $1000 and up. By the end of 2000, players were available for under $100 at discount retailers. In 2003 players became available for under $50. Six years after the initial launch, close to one thousand models of DVD players were available from over a hundred consumer electronics manufacturers.

Fujitsu supposedly released the first DVD-ROM-equipped computer on Nov. 6 in Japan. Toshiba released a DVD-ROM-equipped computer and a DVD-ROM drive in Japan in early 1997 (moved back from December which was moved back from November). DVD-ROM drives from Toshiba, Pioneer, Panasonic, Hitachi, and Sony began appearing in sample quantities as early as January 1997, but none were available before May. The first PC upgrade kits (a combination of DVD-ROM drive and hardware decoder card) became available from Creative Labs, Hi-Val, and Diamond Multimedia in April and May of 1997.

Today, every major PC manufacturer has models that include DVD-ROM drives. The price difference from the same system with a CD-ROM drive ranges from $30 to $200 (laptops have more expensive drives). Upgrade kits for older computers have been available over the years for $100 to $700 from companies such as Creative Labs, DynaTek, E4 (Elecede), Hi-Val, Leadtek, Margi Systems (for laptops), Media Forte, Pacific Digital, Sigma Designs, Sony, Toshiba, Utobia, and others.

Note: If you buy a player or drive from outside your country (e.g., a Japanese player for use in the US) you may not be able to play region-locked discs on it.

The first DVD-Audio players were released in Japan by Pioneer in late 1999, but they did not play copy-protected discs. Matsushita (under the Panasonic and Technics labels) first released full-fledged players in July 2000 for $700 to $1,200. DVD-Audio players are now also made by Aiwa, Denon, JVC, Kenwood, Madrigal, Marantz, Nakamichi, Onkyo, Toshiba, Yamaha, and others. Sony released the first SACD players in May 1999 for $5,000. Pioneer's first DVD-Audio players released in late 1999 also played SACD. SACD players are now also made by Accuphase, Aiwa, Denon, Kenwood, Marantz, Philips, Sharp, and others.