As Internet marketers and business owners, we need to constantly write and place new ads to put our products in the face of our prospects and customers.

It is not enough to just write ads. We should write ads that will be responded to.

In this article, I will be revealing tips we can use that will increase the response rates to our ads.

Tip One: Emphasize their trust in you

If you’re dealing with existing customers who already know you deliver as promised, emphasize that trust. Don’t leave it up to them to figure it out. Make them stop, cock their heads, and say, “Oh, yeah. The ABC Company has always been good to me. I can trust them.”

Tip Two: Include testimonials

Include testimonials of satisfied customers. Be sure to put full names and locations, where possible. Remember, “A Sherman is less believable than “Andy Sherman, Voorhees, NJ.” If you can also include a picture of the customer and/or a professional title, that’s even better.

It doesn’t matter that your testimonials aren’t from somebody famous or that your prospect does not know these people personally. If you have enough compelling testimonials, and they’re believable, you’re much better off than not including them at all.

Tip Three: Tell them your achievements

If you’ve sold a lot of products, tell them. It’s the old “10 million people can’t be wrong” adage (they can be, but your prospect will likely take your side on the matter).

Include a GREAT return policy and stand by it. This is just good business policy. Many times, offering a double refund guarantee for certain products will result in higher profits. Yes, you’ll dish out more refunds, but if you sell three times as many widgets as before, and only have to refund twice as much as before, it may be worth it, depending on your offer and return on investment.

Always have these three tips in mind when writing your ads. The only way they won’t work for you is if you don’t use them.

I wish you all the best.