It is good to have traffic to your web sites. But not all traffic is productive and to be successful in your online business, you need numerous traffic that have high conversion rates. It means that your visitors are buying your products and availing of the services you offer. In order to realize this, you need to engage in a highly targeted site promotion to ensure that your web site will earn and your business will succeed. There are 4 advanced techniques in promoting your web site and it would greatly benefit your business if you can do it correctly.

1. You can use blogs to filter traffic to your web sites. If you are offering multiple products and services, create multiple blogs that will capture leads to your web site. For example, you can have a blog for your eBook venture, a health related blog for your health and beauty products, and a tech blog for your gadgets and gizmos. In this way, you are able to categorize traffic and redirect them according to their interests.

2. Try to create a portal. A single page web portal will serve as your online product catalog. It will contain categorized products and services and are linked to your various business web pages. It will be easy also to promote it because you will only advertise a single site.

3. Create accounts with social networking sites and promote your web site there. Visitors coming from those types of web sites are highly targeted and more often than not, they will buy from you.

4. Search for public forums and online bulletin boards. Sign up there and engage in productive advertising. You should first establish your credibility in these sites. Participate in the discussions and actively publish useful tips on various topics.

Site promotion should always be targeted in order to maximize your web presence. Traffic is important but it is more important to have productive traffic. These are the ones who will fatten your bank account.