In the previous issues of these series, we have look at how you can promote your products and services using articles. In the another edition of this course, you learned how to use MySpace to promote your articles and hence, your products. In this edition, we’ll be looking at how to harness the potentials of articles and drive targeted traffic to your websites through Ezine publishers.

One very important point you have to take note of is the fact that Ezine and newsletter publishers in all fields are consistently seeking for high quality articles loaded with thorough information that can benefit their subscribers. Has it ever occurred to you that one of the top ten challenges Ezine and newsletter publishers face is consistently getting high quality articles and content to send to their subscribers? They need this because they know that if they were to keep giving their subscribers junk, their emails are likely to get ignored if not outrightly blocked resulting in them losing money they could have made from their subscribers reading their emails and purchasing their products and those recommended by them. This potentially means loss in sales and dwindling income from the list.

This is the reason they outsource the jobs of article writing and content production to freelance writers who do it for them at a token price. Now imagine how much costs you would be saving these publishers if you were to consistently offer them quality content –your articles- for free. The only catch being that your bylines remain and not be tampered with. This could be used not only for the subscribers but also for the blog readers.

If you want to explore this avenue, it is better that your content/articles be good enough for them –ezine and newsletter publishers- to want to collect and accept them. By now you would have noticed that there is a lot of emphasis on high quality content. Yes it determines your success rate in marketing your products, services, promoting your website and affiliate products using articles. This method works very well because the subscribers see your byline and click through to the page you want them to; hence increasing your sales. You are bound to make a lot more sales using this method because the subscribers trust the publisher who sends them the email.

So, how do you find these publishers who need your articles?

1. Visit online forums, discussion groups and message boards. Participate and look out for potential publishers who will like your articles. This can be easily done by typing “Forex trading forums” in the search bar if you are writing articles on Forex Trading etc. It is important that you also contribute to the boards to make you get recognized as a qualified individual. There is problem with well-meaning people who join message boards and start posting offers. After collecting a list of the publishers, send a sample article to them with a promise of more for free if they would only let you include your byline. Most times, the publishers jump at this offer because it helps them cut costs. 2. In your favorite search engine’s search bar, type in the keyword “‘niche’ Ezine publishers”. If for instance you have articles on real estate, type in the keyword “real state Ezine publishers”, “real estate newsletter publishers” etc. Then get a list of all of them and subscribe using an email account set up for receiving their newsletters. The reason you want to do this is to give you a feel of the quality of their ezines so you can meet up or even surpass the standard. Then, fire off your emails introducing yourself and asking them to take a look at your articles to see if they are “fit for consumption” by your subscribers. If they like it, they’ll often get back to you for a steady supply of articles.

There you have it. You cannot continue to complain that you are not getting traffic anymore. You have enough information to help you generate lots of traffic. Use these techniques and reap the benefits. In the next issue, you’ll learn how to use Content Syndication Websites and News Feeds to promote your articles.

Remember today’s lesson: Send your articles to ezine and newsletter publishers who will send it to their respective lists.