Search Engine Optimization is by far one of the most effective and affordable ways to market your business online and since Google get's the bulk of traffic, getting top rankings for your keywords on Google should be your number one priority. There are two parts to search engine optimization, on page optimization, which involves, ensuring that your web page is built and setup correctly and off page optimization, which will be the focus of this article.

Off-Page Optimization involves building quality back links to your website from highly regarded sites. Each link is a vote of confidence for your website and as such allows you to climb up the ranks.

One of the more effective ways for getting back links next to submitting to directories and search engines is using articles. However, writing an article alone won't bring you results.

Let's take a look at how you can use articles to skyrocket your Google rankings

Nicole McCullum is the founder of Captivate Designs, a New York Web Design Company servicing clients throughout the U.S., Canada and UK. Captivate Designs offers Web Design New York clients' professional web design that projects a professional image, establish credibility, and convert more visitors into leads and customers. For more information please contact her at info@captivatedesigns.com or for more helpful tips visit her blog at www.captivatedesigns.com/blog.