In the days of brick and mortar businesses, having a good product or service idea and a storefront was enough to create a successful business. Today, technology and the Internet have combined to give us unprecedented visibility on a global scale. Online merchants need to not only develop a product or service line, but also design a website, develop an optimization plan and integrate eCommerce tools onto their site. Many online merchants are turning to professional web development services companies to help create the perfect online storefront.
Website development can be thought of as the process of designing a website. The overall look and feel of the site as well as the functionality it contains all play a role in web development. Working with a company that offers these services is often the most effective way to achieve business goals.Â Website development involves several key factors.Website Design:Â More than just the look of the website, website design involves appearance and site architecture. Properly done, the very design of a website can increase the visibility of a company. Elements such as headers, titles and meta tags that may seem minor , are actually key SEO elements. Additionally, websites must be designed with the human reader in mind. Creative design elements, images and content aimed at target demographics and other design elements must be artfully blended to create a site that is both functional and attractive. SEO:Â No matter how beautifully designed a website is, if no one can find it, the business it supports will not be successful. SEO (Search Engine Optimization) is a series of processes aimed at attracting search engine spiders and users to bring more traffic to the site.Â Content and reputation management, social media integration, organic link building and hundreds of other processes combine to increase visibility through SEO. ECommerce Tools:Â Any website whose underlying purposes is selling a product or service must integrate eCommerce tools to ensure functionality for the customer and ease of management for the merchant. These tools, which include shopping carts and product options are invaluable. Functionality:Â Based on the business model, certain web development projects might need custom programming and integration with internal business systems. This is essential as these elements all need to work hand in hand.
These processes are actually quite complicated and together involve hundreds of steps and decisions. Complicated coding, research and review go into creating a successful online storefront. Website development services are needed to ensure these processes are properly implemented and managed.
The key is finding the best company to work with. Ideally, your provider will have experience in all of the four areas mentioned above. Certification through Google's AdWords is also desirable. When selecting a company, review several sites they have worked on before and ask for references.
Website development can help any online merchant develop a plan that focuses on website design, SEO and integrated eCommerce tools. Together, these tools can help create a company that is forward thinking and built for growth.
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