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What Is Graphics Design – How Does It Relate To My Small Business?

by Bob Hamilton

posted in Internet and Businesses Online : Web Design

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Graphic design has become an important part of many industries.  People are basically visual creatures.  Quality and quantity may be important but oftentimes, it is the visual appeal of the business that becomes the striking point.  It adds a competitive edge to the business, making it interesting to the public.

Graphics come with many applications to every small business.  It starts with the branding.  In order to create an interesting and compelling logo, there must be graphic design involved.  A good logo design consists of simple lines, shapes and colors which can tell what the business is all about.  It does not need to tell what the company is in its entirety.  An overview of the company is enough.

Another application of graphics is with the posters the business might use to advertise any event or promo they have planned.  For example; some stores want to hold seasonal sales in order to clear out their inventory.  Some want to be better known and hold sales where they offer really low prices on selected merchandise.  All these will be useless unless there is something done to inform the public.  In these cases, businesses can have posters laid out and printed.  These are then placed in conspicuous places for everyone to see.  The idea here is to have a poster which will strike the attention of the public and make them read what's in the poster.  The poster or a related graphics work may be the basis for print ads or other media as well.  The design of the poster must be interesting and clear for everyone to see.

Banners also require something to attract the attention of the people.  Hence, it requires graphic design as well.  A banner must be bold enough to be clearly seen by everyone.

Aside from printed materials intended for advertising and marketing, graphics is also applied when it comes to garments.  Small businesses want to advertise their business on almost any medium possible.  The uniforms of their employees as well as give-away shirts need designing.  Many garment designs must come with a good play with colors, lines and shapes.  Wearing the details also make good outdoor advertising.

There are a lot of applications for graphic design in the business world.  It brings out a competitive edge in a business, bringing more attention to the products and services being offered.  Small businesses usually provide the best products and services they can possibly give.  However, all these will be useless if there's no visual appeal.

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