Writing Sales Copy - A Lesson in Third Grade English -
by
Clayton G. Makepeace
Dear Business Builder,My 12-year-old son has appointed himself “The crack cop” around our house.The minute anyone allows his or her pants to slip a little low and then bends over, the boy gleefully shouts, “Say no to crack!” – ...
Writing Sales Copy - Toss Out the Grammar Rules and Watch Your Response Soar! -
by
Clayton G. Makepeace
Remember those rules you learned in elementary school about proper grammar and punctuation? Well I’ve got good news for you …… Just throw the rules away.When you’re writing sales copy, you need to speak to prospects in a ...
Writing Sales Copy - How to Navigate the Body Copy Minefield Without Getting Blown To Bits -
by
Clayton G. Makepeace
OK -- so you've written the best headline and lead copy ever .That’s great, but there's a ton more stuff that needs doing after you've seized your prospect's attention. Important stuff -- like juicing up your product's benefits ... ...
