Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct,

10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5) - by David Poulos

It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, there

10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10) - by David Poulos

It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others - clearly getting

Research Data Drives Effective Creative Strategy - by David Poulos
Without the underpinnings of solid market research or customer data, the best creative design and execution is just pretty pictures. To drive response, design must be anchored with accurate reliable customer research data...