Articles by Michelle Salater
Webinar Marketing Tips for Business -
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Michelle Salater
Here are a few elements that should be included in your marketing plan: Facebook: According to Facebook's Press Room statistics, Facebook has more than 500 million active users with 50% of these users logging on to Facebook in a day. And, each month, users spend...
Express Your Brand Message through Effective Blog Design -
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Michelle Salater
From the content to the layout and design, a business blog should accurately portray your brand message while keeping readers continuously interested and loyal. If your blog content or design is stale and no longer an accurate portrayal of your brand image, it's time to...
What to Look for in a PR Firm -
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Michelle Salater
After performing extensive research on PR firms, it's time to get down to the nitty-gritty and take a deep look at each potential firm. Below are 5 essential characteristics you should look for in a PR agency: 1. A solid social media presence: Visit Facebook,...
Build Brand Awareness with Social Media -
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Michelle Salater
Building brand awareness online requires a great deal of time and effort on your part. Not only do you have to remain active on these platforms every day, but you also have to put thought into how you are projecting your brand message. There's no...
Do You Know How To Effectively Communicate to Your Copywriter? -
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Michelle Salater
In addition to trust, the most critical factor in creating a successful client / copywriter relationship is the same as in creating any other relationship . . . Good communication. You and your copywriter need to clarify your expectations of each other, preferably in writing....
Social Media Marketing: Share Great Content -
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Michelle Salater
Content. Content. Content. It's all about generating juicy content—this according to the new rules of the web. With the evolution of smart phones, the iPad, Kindle, and social media prospects are demanding good content to learn from and share. This demand offers an amazing opportunity...
Showcase Your Luxury Services Through Online Marketing Materials -
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Michelle Salater
Do you offer luxury services to clients but can't seem to attract and convert enough prospects? The root of the problem might lie in your ability to project an accurate brand message through web copy or website design. When companies offer high-end services that are...
Enhance Website Design: Track Website Visitors -
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Michelle Salater
Have you ever wondered where website visitors first look when they visit your site? In a recent study performed by Eyetrack III, researchers discovered that . . . 1. Website visitors will often explore the upper left portion of the page before moving from left...
4 Ways to Retain Customers and Keep Them Loyal -
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Michelle Salater
Below are 4 ways to stay in front of customers and keep them coming back repeatedly: 1. Create a Loyalty Club: Have you ever heard of Pavlov's classical conditioning theory that focuses on the reinforcement of behavior using rewards? We can apply this same theory...
Social Media: How to Use Geographic Targeting to Attract Clients -
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Michelle Salater
As the marketing trend begins to shift dramatically from mass marketing to personal marketing, we've begun to see a rise in more social media platforms offering geographic targeting applications to users. We've even seen entire social networks that are dedicated to interactive geographic targeting such...
Effective Marketing Strategies to Retain Clients -
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Michelle Salater
Acquiring a new client can be extremely costly, whereas retaining current clients and reaching out to previous clients can cost little or nothing. Not only is it less expensive and more profitable to stay in front of current and past clients, but it also decreases...
7 Questions to Ask Your Web Copywriter -
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Michelle Salater
When you decide to hire a copywriter, you want a good fit between his or her abilities and your needs. You want a copywriter who can speak to your target audience and influence them to take action. Not all copywriters are created equal. Most copywriters...
Ezine Campaigns: Facilitate Online Purchasing -
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Michelle Salater
An ezine's primary purpose in your online marketing strategy, is to provide subscribers with tips, advice, or helpful information related to a specific topic, that encourages them to visit your blog or social media profile to learn about more helpful tips or to possibly purchase...
Female Target Audience: How to Find Them Online -
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Michelle Salater
Do your target audience or key influencers primarily consist of women? If so, you might find this statistic to be of great interest to you in terms of your online marketing strategy: According to a recent article on eMarketer.com, ad server Unicast performed a study...
Facebook and LinkedIn: How to Define Their Purposes -
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Michelle Salater
Are you confused about how to act on various social media platforms? Perhaps you're unsure of the purpose of each of these platforms. Well, if you want to get out of the dark, you must understand the attitudes behind each of these platforms because these...
Build Online Relationships That Last -
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Michelle Salater
As many of you know, I was asked to speak at the Big Africa business conference in Harare, Zimbabwe. Quite a few people have asked me how this came to be: Did I know the conference organizers? Did I submit a speaking proposal? The opportunity...
Blogging for Business: How to Create an Effective Blog -
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Michelle Salater
2010 shows promising results for the blogosphere. According to a study performed by eMarketer, 31 million Internet users in the U.S. will write blogs and over 104 million will read blogs. Imagine the possibilities if you could reach just a small fraction of these readers....
Tips to Writing Scannable Web Copy -
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Michelle Salater
People are busy, and they have more messages competing for their attention than ever before. You want to make sure they spend some of their limited time and attention on your blog and your website. Give them what they want—good information, quickly. Your web copy...
Google Places: The Benefits for your Business -
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Michelle Salater
Did you know that one out of every five searches on Google pertains to a specific location? It's true. And from this bit of information, Google Places was born. Introduced to the online scene late last year, Google Places is a Google feature that produces...
