Articles by Paula Black
LEGAL MARKETING: When is it time to re-brand your firm? -
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Paula Black
Though I continually stress the importance of repetition, there are always instances where a firm re-branding is not only smart, but necessary. A new look can breathe new life into a firm, get members and staff excited and is a fantastic way to kick-off a...
Legal Marketing Lessons To Learn From Your Associates -
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Paula Black
It may seem at odds with what you know, but taking a lesson or two from the associates within your firm can reap powerful rewards when it comes to marketing and business development. Where older attorneys rose through the ranks during the days where networking...
6 Ways To Be Your Own Legal Marketing Coach -
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Paula Black
While its always beneficial to have an outside opinion, not everyone has the budget or inclination to hire a CMO or marketing coach. And let's be honest—even the most expensive coach can't force attorneys to put their ideas into practice. By pulling from a coach's...
Legal Marketing: How To Work With A Copywriter -
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Paula Black
When it comes to legal marketing (and marketing in general) the power is in the message. Once you've established your personal or firm brand, and have a clear view on your points of differentiation and core audience, it's time to start writing. Lawyers are great...
Legal Marketing Wisdom You Should Ignore -
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Paula Black
Basic marketing strategy may stay constant, but the specific actions and advice that experts give is in a constant state of transition. From social media platforms like Twitter to the ever-changing world of blogging, today's legal marketing is a far cry from that of even...
How To Choose A Legal Marketing Consultant -
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Paula Black
While, in the end, legal marketing success is very much dependent on the actions of the attorneys (or firm) involved, there are great benefits to working with an outside consultant. Not only can a marketing consultant bring you the latest ideas in the industry, they...
How To Find A Legal Marketing Mentor -
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Paula Black
As I always tell my clients, legal marketing should be more of a habit than a burden. It should be so completely integrated into your daily life that it's merely second nature to put something business development-oriented on your schedule. That being said… everyone needs...
Legal Marketing: How To Make Yourself More Desirable To Journalists -
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Paula Black
A large part of successful legal marketing is simply getting your name out into the public arena. From articles to speeches, it’s a great way to gain name-recognition as well as establish yourself as an expert in your field. In addition to your own commentary,...
5 Ways For Firms and Attorneys To Stand Out To Clients During Holiday Season -
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Paula Black
For many law firms holiday cards cause stress year round. From collecting and organizing your lists to choosing a card, to simply getting them mailed, it can often be more time consuming than an actual case. And for what? To be opened, looked at and...
5 Things You Might Not Think Are Marketing…But Are! -
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Paula Black
Many people think of marketing in very specific terms. Ads, brochures, websites, newsletters… But the truth is that everything we do in our day-to-day business life can be filed under “marketing.” Our brand is our greatest asset, and must be reflected in everything we do,...
Are you putting your business development focus in the right place? -
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Paula Black
There are three main places to channel your business development efforts: your current clients, your referral sources and prospects. While narrowing your focus is a crucial part of business development, the truth is that not everyone warrants the same amount of attention. With time limited,...
Law Firm Websites: Tips For Making Your Content the Star -
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Paula Black
From the largest national firms to the solo practitioner, these days everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the world of technology…we challenge firms to use their online presence as more than just a showplace...
Writing A Book: 6 Things Lawyers Need to Remember -
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Paula Black
Writing a book is one of the quickest ways to gain credibility in your field and establish yourself as an expert. We have been schooled to respect books and their authors and though it takes time and effort, the effect on your credibility (and bragging...
8 Tips to Make the Most of Your Web Presence: Online Article Strategies for Attorneys -
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Paula Black
SEO, article placement, blogs… Far from the IT world, these words are being thrown around in almost every office these days. For attorneys, however, navigating a web presence can be tricky, especially when it comes to article placement and directories. While you want to build...
10 Marketing Issues to Address at Your Law Firm Retreat -
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Paula Black
From team building to corporate culture, retreats give you a captive audience for the firm’s internal business, making it a perfect time to discuss an often ignored part of your business—marketing. By taking just a few minutes to sit down with partners, associates and staff...
