Articles by Richard n Williams
Basics of Outdoor TV and Digital Signage Protection -
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Richard n Williams
Flat panel screens like LCD or plasma TVs have gone from just being a device to watch TV shows and films on to a wider, more commercial use. Digital out of home (Dooh) is a growing industry and encompasses all sorts of out of home...
Keeping Out the Cold – Outdoor Digital Signage -
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Richard n Williams
With the weather taking a turn for the worse, signalling the arrival of winter and the oncoming cold spell, its time to start thinking about your digital signage and whether it is adequately protected from the cold. Many screens that function perfectly well throughout the...
Night-time Advertising with Outdoor Digital Signage -
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Richard n Williams
The cityscape at night is a lot different to the daytime skyline. While many of the stores shut and turn off their lights, not all of the city sleeps in the evening. Indeed, many cities in the world only truly come alive when the sun...
Creating the Right Outdoor Digital Signage Content -
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Richard n Williams
Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of...
Using Atomic Clock Time Signals -
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Richard n Williams
Accuracy is becoming more and more relevant as technology becomes increasingly important to the functioning of our everyday lives. And as our economies become more reliant on the global marketplace, accuracy and synchronisation of time is very important. Computers seem to control much our daily...
Four Reasons for using Digital Signage in Schools -
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Richard n Williams
One of areas where digital signage has found a unique use is in schools, colleges and universities. Always trying to ensure it is at the forefront of technology, educators have found digital signage to be an effective way of providing key information to students, staff...
Simplifying Digital Signage -
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Richard n Williams
The digital out of home industry (Dooh) is quagmire of technical expressions, complicated business strategies and hardware challenges often involving multi-discipline teams of software engineers, networking specialists, AV engineers and advertisers. All this can make embarking in digital signage a complete headache and also invoke...
Outdoor Digital Signage – Night Time Advertising that Comes Alive -
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Richard n Williams
As an advertising medium, outdoor digital signage is pretty effective at engaging an audience. Compared to standard print posters and other outdoor advertising, digital signage screens really stand out and have proved themselves to be more effective at getting a message across. And while outdoor...
Ice Cold Outdoor Digital Signage -
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Richard n Williams
Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique...
Finding a Good Location for Outdoor Digital Signage -
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Richard n Williams
There are many important fundamentals when embarking on an outdoor digital signage campaign: protecting the screen from the weather, coming up with relevant content and selecting the appropriate hardware. Before any of this, however, one important factor has to be ascertained before anything else can...
Digital Billboards – Challenges and Hurdles -
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Richard n Williams
The world of outdoor digital signage is a quagmire of obstacles and hurdles and yet it is a small wonder that so many people are still prepared to negotiate the challenges and embark on a digital outdoor campaign. The reason for this is perhaps due...
Keeping the Faith – Advantages of Outdoor Digital Signage for Churches -
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Richard n Williams
Modern churches are continually looking for new ways to attract larger congregations and to ensure the local community are aware of coming events in the church calendar. Traditionally, churches have relayed on static notice-boards, posters and even bill boards to get their message across but...
The Requirements for Protecting Outdoor Digital Signage -
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Richard n Williams
Outdoor digital signage is a growing part of the outdoor advertising sector. The growth of digital outdoor signage is continuing with total the digital market now making over 12 per cent of all outdoor advertising in the UK. While there is a greater proliferation of...
Windows Server and the Importance of NTP -
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Richard n Williams
Windows Server is the most common operating system used by business networks. Whether it is the latest Windows Server 2008 or a previous incarnation such as 2003, most computer networks used in trade and business have a version. These network operating systems make use of...
Time Synchronisation of Technology -
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Richard n Williams
Many technologies are reliant and precise, accurate and reliable time. Time synchronisation is vital in many technical systems that we encounter everyday, from CCTV cameras and ATMs to air traffic control and telecommunication systems. Without synchronisation and accuracy many of these technologies would become unreliable...
NTP Servers – Which Signal is Best Radio or GPS? -
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Richard n Williams
NTP time servers (Network Time Protocol) are an essential aspect of any computer or technology network. So many applications require accurate timing information that failing to synchronize a network adequately and precisely can lead to all sorts of errors and problems – especially when communicating...
Outdoor Digital Signage – Location, Location, Location -
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Richard n Williams
The challenges of outdoor digital signage can be extremely daunting; there is much to think about before you can place a screen in an outdoor location. Not only do you have to source the screen, come up with content, network it, not to mention protect...
The Change of Screens – Birth of Digital Signage -
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Richard n Williams
LCD and plasma TVs have only been around for the last decade. It wasn't that long ago that most TV screens in use were the bulky old CRT (cathode ray tubes); now, liquid crystal displays have completely usurped the TV market forcing the CRT into...
What Goes into Protecting Outdoor Digital Signage -
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Richard n Williams
As outdoor digital signage expands as a concept, more and more people are aware of the need to protect LCD screens in outdoor locations. Whilst waterproof outdoor TVs are an obvious choice for an outdoor campaign, commonly outdoor LCD enclosures are being implemented by more...
Outdoor Digital Signage – Why? -
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Richard n Williams
Digital out of home advertising (Dooh) is the latest in the advertiser's tool kit. Digital posters and signage screens are now commonplace in many locations from shopping malls, stores to gas stations and onboard buses. Outdoor digital signage is also beginning to take hold with...
