Whether your company sells products or services, think of your website as a virtual storefront, meaning that people from all over can travel to your "store" through the web. Maintain your site just like you would a store. To

Defining Your Online Business Goals Will Lead to Web Success - by Robert Speyer

So you are ready to start (or enhance) your online business. Running a business on the web is no different than running it offline. Once you have an idea in mind, determine your business model, write your business plan

Market Your Business For Web Success - by Robert Speyer
One of the most important aspects of running a successful business is marketing - knowing your audience and how to reach them. In today's fast paced world, the Internet is your essential marketing tool. Search engine optimization, blogs and other direct response marketing techniques can build your business and allow you to advertise to a variety of people. Here are a few basic marketing tips to help you plan your strategy whether you use Internet or other means of advertising.