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Articles by Ruth Klein

The Power of an Hour - by Ruth Klein
A recent article in the New York Times quoted a medical expert on the life-saving difference even one hour can make between feeling the symptoms of a heart attack and making that call to 911. Yet, the physician reported, the average time it takes people to make that call is 111 minutes, a statistic that hasn't changed in 10 years, even though that first hour is critical. Imagine the power an hour can make in other facets of our life. If we just took one hour to eat healthier, exercise, learn new skills, meditate, or just to enjoy ourselves, the benefits would be enormous versus the cost of losing one more hour to inaction.

How To Make Your Clients Your Fans and Create Word-of-Mouth and Viral Marketing - by Ruth Klein

The difference between business clients and fans of the hottest, chart-topping band is that the music fans react emotionally when they are awed by their heroes.

The same is true for some businesses. Take Apple. The first sentence in a