| Articles by Scott Lindsay |
The Entrepreneurs Tribute - by Scott Lindsay
From across America and around the world secretaries are stapling their last report, delivery drivers have placed their last package and moms are moving into the world of high finance. The fever of entrepreneurialism is striking at the core of
Customer Service at Tina's Twisted Tins - by Scott Lindsay
“Welcome to *Tina’s Twisted Tins, how can we help you.” “Yes, I ordered…” “If you’d like to speak to our sales department press one. If you’d like to talk to our technical department press two. If you’d like to talk to
Team Building - The Vegetarian Connection - by Scott Lindsay In team building you have to help each member learn to work with other members of the team. There is no way you will find a complete team that looks at everything the exact same way. In fact, if you did find a group of workers that held identical views on everything you would likely discover this to be a liability and not an asset.
Email Marketing - The Christmas Letter Approach - by Scott Lindsay
Imagine it’s Christmastime. The snow is gathering on the sill or you stare out at a summer sky (depending entirely on your global location). You have put together a Christmas letter that informs readers about what has happened in
Entrepreneurialism - The Heart Guardian - by Scott Lindsay
Ecommerce can sometimes feel a bit like a rather gaudy carnival. The endless list of available products is mind numbing. It can be rather daunting to come to terms with jumping into the fray of online business when it
Everything I Learned About Entrepreneurialism I Learned From Thomas Edison - by Scott Lindsay One of the best examples of entrepreneurialism is found in the life of inventor Thomas Edison who didn’t seem to follow the same path of other inventors of his day, yet he is well remembered not just for his inventions, but for his belief in achieving success when faced with impossible odds.
Web Design and the Assembly Plant - by Scott Lindsay When you have a developed idea for what you need in your site design the more efficient the development process will be. Unlike an assembly line the site does not have to look the same as other sites, but it does need to bear resemblance to the most functional sites available. So, how do you do that?
Email Marketing is Impression Marketing - by Scott Lindsay Impression Marketing is a bit like Search Engine Optimization (SEO). In both cases you do a lot of hard work with very little in the way of results. In both cases these two marketing functions take a long-range view knowing there will come a time when the hard work will pay off.
Team Building - The Choice of Champions - by Scott Lindsay If you have employees who come to work, watch the clock and are ready to leave long before the day is up perhaps you can help them rethink work. For those whose perspectives have been altered the difference is compelling.
Home-Based Business - The Four Bodies - by Scott Lindsay
In the grand tradition of Abbott and Costello’s “Who’s On First” there is a business joke that seems to turn in on itself and leaves you wondering if you’re able to follow what’s being said. “This is the story of
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