I got the greatest newsletter the other day from my friend Paul Myers, who happens to be one of the greatest copywriters on the planet. In it, he talked about benefits and pretty much ripped copywriters a new one

Internet Marketing Tips - Pay Per Click Nightmare Stories - by Steven Wagenheim

Pay per click advertising is probably the quickest way to get targeted traffic to your site. Plug in a list of keywords, write a three line ad, set your daily budget and let it fly. If you can get

Internet Marketing Tips - How to Create a Product That Sells - by Steven Wagenheim

You would think that something like creating a product that sells would be a simple matter. Truth is, it should be. The problem is, so many would be product creators get the process all wrong. The reason they get

Copywriting Tips - Studying The Masters - by Steven Wagenheim

I want to go on record right at the start of this article by saying that I wasn't born a great copywriter. I had a lot of help. Much of that help came from studying the masters. And while

Copywriting Tips - Falling Into The Fad Trap - by Steven Wagenheim

This is something that is so easy to do. It takes all my will power not to do it myself. Falling into the fad trap, however, can land you in more trouble than you can possibly imagine, especially if

Internet Marketing Tips - Building An Empire - by Steven Wagenheim
Want to know how to build an empire online? This article will tell you how. It's not easy, but it's simple.

Internet Marketing Tips - Review Of 20 Ways To Make 100 Dollars A Day - by Steven Wagenheim

I don't usually review products, but in this case, I am going to make an exception. By now, you have probably heard of 20 Ways To Make 100 Dollars A Day. Maybe not. In either case, I'm going to

Internet Marketing Tips - Domain Names That Generate Income - by Steven Wagenheim
If you think the domain name you choose for your web site doesn't matter, this article may just change your thinking on that subject. Keep reading to find out how some domain names spell certain disaster.

Home Based Business Ideas - Getting The Basic Essentials - by Steven Wagenheim

Before somebody can start a home based business, there are a few things that they must have that are critical to any home based business regardless of which one they are getting into. These are things that I personally

Internet Marketing Tips - Getting Testimonials - by Steven Wagenheim

If you're planning on selling products online, it is imperative that you get testimonials. If you don't know the reason why this is so important, this article is going to explain why and also show you some simple ways