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Most international business radio is part of regular business radio, and usually talks about the "deal of the day." That type of content is like milk... it has an expiration date. For example, 2 weeks after the largest Asian or European merger happens, no one cares.
An interesting development transpired here at BBC, a blog conversation broke out. BBC contributor Stephan Spencerâ€™s post PR Firms Comment Spamming? began a small conversation with the VP of Connors Communications.
Connors Communications is a strategic public relations firm serving clients in emerging technologies that positively impact the way we live, learn and work. Connors sets itself apart from other PR agencies with its uncommon approach that combines expertise in traditional public relations with a thorough understanding of how to utilize interactive media and search engine optimization. For more than 22 years, Connors has helped create market leaders by strategically positioning clients with the right message to raise awareness among influencers as well as help meet business objectives.
Connors recently introduced HitTail â€“ a web-based tool designed to help companies leverage natural, or "organic" search. Based on the Longtail philosophy, HitTail allows users to identify even the most obscure keywords leading to their websites. Incorporating under-performing terms into a website helps improve search engine rankings. The end result is reducing the reliance on paid keyword campaigns, while increasing actual traffic from qualified visitors.
Today we serve both start-ups and publicly traded companies across a variety of B2B and consumer technology solutions. In addition, Connors has seen clients through the acquisition and IPO stages.