Most international business radio is part of regular business radio, and usually talks about the "deal of the day." That type of content is like milk... it has an expiration date. For example, 2 weeks after the largest Asian or European merger happens, no one cares.
The whole world is watching the Olympics. And as we cheer on our athletes, can we cheer on our companies? What specific business opportunities is the Beijing 2008 Olympics creating for American companies?