Booking.com guarantees the best prices for any type of property. From apartments, boats and castles to treehouses, villas and yurts, the type of accommodation listed on Booking.com today is more diverse than ever. Truly international, Booking.com is available in more than 40 languages, and offers ov
Yet, I think they are missing out on a factor Iâ€™ve been watching for the last 6 monthsâ€“ Localized Social Media Optimization. Typicallyâ€“ ignore social bookmarking and look at social networking sites. Rock Bands have been using MySpace/Facebook/TagWorld to build an audience at an upcoming show in cities they arenâ€™t familiar with. (Do you think this may have something to do with the increase in music performance attendanceâ€“ Iâ€™d bet it does.)
While the sites may not be trend makers on their own they house a group which frankly, no matter what Chris Anderson says, is very important: the early adopters. They are pretty much giving away their knowledge, tastes, and clout to these sites for free.
Iâ€™ve had the opportunity to work with a lot of interesting site ideas latelyâ€“ small niche social networking sites. Though, the idea fascinates me and I got excited by each project, I worry about their ability to monetize over the long term (Iâ€™ve stated many times before the PPC-Advertising Revenue Model scares me as a primary vehicle for monetization).
About two weeks ago I got an email from Angela. â€œdamnit Paul, the site looks like crap in Internet Explorerâ€“ fix it.â€ And my response was, of course,
â€œStop using Internet Explorer.â€
Of course, this doesnâ€™t solve the issue at hand. When I tried verifying the code we had something amazing like 400 errors (which in and of itself wasnâ€™t the problem the problem was the effect of those errors). You seeâ€“ I had gone Plug-In crazy. I fell into the hype of plug-ins and ignored the problems I already knew existed. Such as:
* Validation errors
Yes thats right, Google is not a verb. Nope, not a verb at all. You donâ€™t google yourself. You do a vanity search on Google for yourself. At least according to Google who has requested that the Washington Post not use their company name as a verb.
So I decided I would give the topic a go and see what happens.
Okay, so maybe my who, what, when, where, and why breakdown isnâ€™t appropriate for this topic but heyâ€“ its late. sunday, and Iâ€™ve been at a wedding reception today.