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Use interactive digital signage to rope in customers

by tim warrington

posted in Business : Multimedia

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It is the wish of every shopper to enjoy an enhanced shopping experience which is why they demand interaction with the brands and access to more product information. Very few companies are able to provide them with this facility using the powerful medium of interactive digital signage. Retail giants attract avid shoppers and enhance brand presence through digital interactive signage.

With the help of signage retailers offer shoppers an excellent opportunity to browse through useful information that helps them make instant purchase decisions without having to run around looking for sales assistants.

Shoppers take minimal time closing the purchase with all the information that they need to decide readily available before them. Interactive digital signage can be used to offer a variety of useful information including product specifications, event information and directions. This eliminates the frustrating line-ups and never ending queues.

This is a highly customer focused solution that solves various issues for the retailers including staffing. This in turn ensures maximized return on investment supported by enhanced customer shopping experience.

Using the digital signage, brand managers and retailers create, display and manage advertising content and information in their retail space or public venue like exhibitions. Information is made available to shoppers just by touching the screen.

There are many entry level reliable and technically high quality interactive digital signage retailers can use for value generation of revenue. Messaging on the interactive digital signage must be altered depending on factors such as time of the day, seasons and day of the week and special festival occasions in keeping with introduction of new products or promotional offers.

Retailers can benefit from the convenience of instant modification, message refocusing and customization. Considering the immense potential and sale implications, interactive digital signage is definitely a cost effective cutting edge technology. Modifying and maneuvering interactive digital signage is an easy process as well. All you have to do is to contact your casting provider to alter your messages. 

If you are a small, medium or large retailer wanting to install good quality digital signage in your showroom, the first step is to browse around, research and choose the best service provider in your area. With the help of the agency's media design team, create or modify existing promotional content. It is possible to drive sales through brand awareness and interest by grasping your market and sales cycles and combining it with expert advice.

For maximizing interactive digital signage performance, create creative and specific content reflecting your exact outlook and offerings and how you are matching customer's needs with the help of your service provider.


Positioning of the sign strategically is also important. Locating a signage at a height grabs the attention of a lot of people and will influence quite a few to walk towards it and then enter your shop and make casual inquiries which could turn into a serious one with purchase as the aim.

Retail digital signage can cost between $1000 and $1500. You may have to pay $200 for installation of the equipment. As you choose the interactive digital signage, it is important to consider all the available choices.

Though it may be tempting to reach out for the least expensive equipment, avoid doing this as it may not be durable and you may end up spending much more in repairs and replacement. It is essential therefore to choose the most durable yet affordable instrument and purchase brands that are reputed for quality.


About the Author:

Resus offer forward thinking advertising solutions in the digital signage market place.

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