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Points to take into account when preserving Dynamic Out Of Doors Marketing

by Graham Gallagher

posted in Business : Multimedia

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In the open dynamic marketing is quickly becoming the main solution in the outside media industry. LCD TVs that are used for in the open dynamic marketing are now to be fitted in most retail places, in car lots for the shopping centers and malls, to ferry ports.

One of the key forces for the occurence of dynamic out of doors advertising overall performance is that it is the leading technique for influencing clients buying judgements over digital signage that is rolled out in inside areas.

Like any project, an outdoor digital signage mission has to be planned and pre-planning is crucial. From the site were the signage is installed, if the display is not noticed it will touch the mission from day one.

Subsequent, you have to bear in mind the environment, as outdoor electronic signage is being rolled out into locations from Paris in France to Texas in America, so as you can value, each situation has unique specifications for defense from the damp weather of Europe to the high temperature of Texas, now let us look at other facets of the outside dynamic signage project, so you can get it right straight off the bat.

Climate - When setting up and fitting in the open digital advertising, each location is unique, so you have to evaluate what safeguard your hardware needs, so you have to keep in mind a weatherproof LCD enclosure as these protect the inner devices from snow to rain. These television housings turn a standard LCD screen into a weatherproof outdoor LCD.

Dust and sand - now these can bring about all sorts of difficulty to the inner hardware, harzardous particles such as sand can cause the hardware or equipment to overheat and fail. So if the LCD enclosure does not have a filter installed that can be cleaned on a regular basis you may have a possible issue as these unsafe particles can cause the filter to clog and over a short period of time killing the equipment.

Due to the world-wide market, an LCD enclosure has to be fitted with some kind of thermal management device, as the conditions in summer are fairly diverse from the climate in winter. The best device is an LCD enclosure that is fitted with thermal controllers including air conditioning units and heaters for the winter, these deliver a solution that will cover a climate range from -30 to 150 Fahrenheit.    

Power of the Sun - this is one feature often overlooked when fitting outside electronic signage. The sun due to its strength can make the image appear unclear and difficult to see, the sun can also cause the TV to overheat and ultimately fail. So the TVs sets need to be of either sun bright or at the very least have a high screen brightness.

Vandalism protection - Vandalism is accountable for 23% of out of doors dynamic advertising projects failing, to avoid this many contractors look to fit or deploy an outdoor LCD enclosure that is made from steel.

About the Author:

The author is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

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