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Manage PPC; Prices and Costs?

by Mel Joelle

posted in Internet and Businesses Online : Search Engine Marketing

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Did you know that 30% of consumers and 50% of businesses trust the sponsored links that appear in a Google search? Those people have no problem clicking on those links first. So, now that you have your website, how do you tap into that market? And once you do, what is it going to cost you?

Pay per click marketing involves using keywords to write line ads that appear when your customers conduct a specific search. For example, maybe you sell digital cameras. So, a user just has to type in digital cameras, and your pay per click ad would show up on the side of the search index, keeping it from getting buried among the thousands of results that pop up.  However, without the proper keywords, your pay per click campaign will not be successful.

Here's where a pay per click management company like Optimum7 comes in.  We can help you research what your customers are searching for, and help you find ideal key words to include in your pay per click campaign.  For example, if your company offers 10,000 products and services that can lead up to as many as 1,000,000 keywords.  How do you know which ones your customers are using?  Optimum7 conducts extensive research to provide you with the exact keywords your customers are using, which will then funnel them straight to you.

A PPC Management company can also help you track your clicks, and see how many of them turn to leads, and how many leads turn to sales. When embarking on a pay per click campaign, it's important not to start it and just let it go.  We can help you maintain your campaign, keeping it active, instead of a more passive approach, and driving more new customers to your site constantly.

So, what can you expect to pay for a pay per click management service?  Anywhere from $3,000 to $50,000 can be expected, but an average company might pay around $10,000, and that price is divided into parts.  Setup for ads, ad groups and the campaign will be one portion of the price.  Another is a monthly maintenance fee that includes conversion optimization and split testing.  That will equate to 25% of your cost.

Knowing the cost, is a pay per click campaign right for your business?  First of all, only embark on it if you plan to maintain it.  If you want something you can just set and forget, a pay per click campaign is not for you.  In order to get the most out of your pay per click dollars, it must be nurtured constantly – which is why a pay per click management company is so helpful to some businesses.

When investing in a pay per click campaign, you're really investing in yourself.  All marketing and advertising dollars are an investment in your business, and if spent effectively can grow your business exponentially.  A pay per click campaign, and pay per click management is no exception.

Optimum7 understands the importance of starting and maintaining a pay per click campaign.  Contact one of the trained professionals at Optimum7 today to get your business on the road to success using a PPC Campaign.

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