
Many internet marketers believe that article marketing is the single best way to generate traffic, and therefore revenue, for your website.
Articles allow you to put your "footprints" literally all over the internet. They are a great form of promotion and one of the best internet marketing tactics.
After you've done your market research, you should have a good idea of what you should be writing about to gain the interest of those within your niche.
Submitting an article to a directory allows people to pick up those free articles (complete with your name and website link) and use it on their website. This means more backlinks for you and hopefully more visitors once people follow your resource box to your website.
Almost all online marketing strategies involve using articles to generate traffic. Viral marketing also consists of distributing articles to websites within your niche. Most webmasters will be happy to use your articles as it means they are getting free content for their site. Just make sure they leave your resource box intact!
The best article directory to submit to is by far ezinearticles.com. It has grown to be the biggest and best directory and if you only submit to one, make it that one.
Writing articles is actually not as difficult as you may think. Once you have written a few you will get the hang of it. Failing that you can always outsource the articles to someone at Elance or Rentacoder.
Publishing articles is simply the most beneficial way to grow your business online.