Is Internet Advertising Causing Conventional Ads To Suffer?
Last year the total spent for Internet advertising world wide was over two billion dollars. While advertising in magazines, newspapers, and broadcasting ultimately suffered the loss. There were those who thought that the initial rise of Internet advertising would boost the aid of advertising in other areas, however it has done completely the opposite. In fact, the revenue for Internet advertising rises at a continuous rate, while the other advertising methods are doing all they can to stay at a decent level to survive.
While the Internet advertising industry comes up with better means of advertising online. The offline methods of advertising just cannot compete. For instance during the holidays, newspapers are stuffed with flyers from different department stores that are displaying their sales. However not many people will read the newspaper as much anymore, and can find the same exact thing on the internet through the internet advertising of the same department store. Say on a lunch break or just sitting in comfort somewhere in their home, they can even make the purchase!
So the offline methods are suffering as a result. Even magazines suffer, simply because there are online versions of the same magazines in some cases that can be advertised by the internet as e books or other versions of reading. Even the broadcasting company is suffering. Video channels on the television set aren't played as often because through internet advertising these same videos are shown and even sold to be downloaded at various sites.
So does the offline advertising industry have a chance as the Internet advertising continues to rise? Only time will tell. For now they are holding steady but statistics support the idea that not long from now, they will be going under or selling out to bigger companies. Even news broadcasts can be seen on Internet advertised sites, as well as the local newspapers are often listed and can be read in PDF form.
Research supports the idea that it is not as bad as it seems but if you look at it in a comparison to the Internet advertising available now, how can these offline companies afford to keep going? They are definitely suffering and maybe it is a matter of time before they are a thing of the past. If one really thinks about it, how many people in the United States actually subscribe to newspapers today? The wall street journal for example is available online too. Many other things that are often found in newspapers and magazines can also be found in Internet advertisements on the computer. Maybe the world is simply moving to fast.
Internet advertising and search engine optimization allows people to look up and see virtually anything on the computer now. Its technology that is definitely in progress, in today's world. I believe the theory that while the Internet advertising rises the offline ads and those companies that rely on being read in the old fashioned way will suffer, or find other means to have people want to look through them.
