Simple Ways to Market a Candle Making Business

Scented candles have never been more popular. Fragrant candlelight is a mainstay of the aromatherapy business; fragrant candlelight relieves stress and promotes a sense of calm. There will always be a market for candles, whether they are handmade or factory made. Opening and marketing a candle making business are excellent ways to capitalize on the candle craze.

Using the Internet to Market a Candle Making Business

If you have a candle making business, then you must have an internet presence. Internet domain names are cheap, and if your business doesn't already have a name, you should consider choosing a business name that is available as a website domain.

Once you have a website, you need to drive traffic to it. Put lots of candle-related content on your site that contain phrases that people search for on the Internet, like candles, votives, history of candle making, etc. Spread the address of your web site around everywhere you go. Put it in your email signature and list it on your business cards. Print it on the labels you use on your candles.

Using Seasonal Marketing for a Candle Making Business

One marketing plan for a candle making business revolves around the holidays in the year. For example, in January, you'll mark down holiday candles and advertise a clearance sale so you can reduce Christmas and New Year overstock. Be sure to display football-themed candles for Superbowl Sunday and heart-shaped candles for Valentines Day. Your clearance customers will want to buy candles for those occasions, too.

Using Email and Direct Mail for Marketing a Candle Making Business

Create an email newsletter that calls out special sales and inventory changes in your business. As February gives way to March, consumers are ready to put away their heavy winter décor and get ready for spring.

Write your newsletter articles about the fresh spring scented candles you'll be selling to bring spring smells of rain and flowers indoors. Leave an email sign-up sheet at your cash register so customers can sign up for mailings. Ask every customer for their name and address so you can develop a direct mail database for your newsletter.

Using Promotions for Marketing a Candle Making Business

Premiums and promotions are an excellent way to market a candle making business. Customers love free gifts, and offering a free candle every month is a great way to get customers inside the store. Create a candle of the month email club and offer one free candle to customers who come to the store during that month.

Using Attractive Displays for Marketing a Candle Making Business

Once you attract customers to your candle making business, be sure to lure them into making a purchase by tempting them with beautiful interior displays that illustrate how great your candles will look in their homes with their décor.