What Are Extreme Sports?
Extreme sports, a word coined by the media, are sports that exceed the norm of regular sports. They may have more speed involved or they may take place where height is a factor. There is an element of danger for a sport to be considered extreme. Highly specialized equipment or high level of physical endurance is another aspect of extreme sports. The more dangerous, the more extreme. Though there are unique extreme sports, most classified as such are normal every day sports jumped up a notch or two to make the level of play and the mode of play more dangerous and exciting.
The idea of extreme sports is more of an attitude than actual danger. The sport of polo or horse racing is a fast and dangerous sport, but the sport is not considered extreme. The idea of extreme sports is mostly used by youth and the media. The more a sport appeals to the younger generation and if that sport is out of the norm, it is considered extreme by its audience. There is an extreme form of anything as long as you perceive it as such. Gold could become popular if you had the golfers using two by fours instead of clubs and have the water traps filled with alligators. It is all in how you perceive and market it.
Some people associate extreme sports with an adrenaline rush. The pure excitement of the sport causes the person to get amped up with the adrenaline due to the danger or excitement involved. These individuals express that the sheer exhilaration of adding perils to the otherwise mundane sport makes the sport extreme. Coined adrenaline junkies, these people look for opportunities to feel the rush of the sport. Whether they are base jumping or just riding BMX, the adrenaline junkies are always looking for ways to push the envelope.
The marketing hype of extreme sports and the adrenaline junkie are sometimes separated in context. The adrenaline junkie is a person who pushes the sport to a point that a mistake will cause serious injury or death. The marketed name of extreme sports tries to not push the danger point but rather uses the name to hype up the sport they are marketing. More people will watch a skateboarding contest is the name 'extreme skateboarding is added to it. The extreme brings in the younger audience that fits the advertisers of the event.
The slogan extreme sports really took of during the televised sporting events called the X games. The advertisers realized that the extreme drew a younger and diverse audience. Always waiting for an contestant to get injured or worse, these young viewers are compared to NASCAR fans who watch a race just to see a crash. These new viewers became the target of advertising campaigns that used the word extreme in their products name. Even pizza commercials and cookie advertisements have the word extreme in their product if they add an unconventional ingredient that makes it more sweet or spicy.
