Joico Hair Care Products: A Combination of Technology and Beauty
The popular cosmetic company, Shiseido, is the parent company of Joico, the company that makes Joico hair care products. Joico is a company that produces salon quality hair care products that are used and sold all over the world.
The Joico hair care company prides itself in maintaining the art of healthy hair. When a salon uses Joico hair products on a customer, Joico wants the customer to leave the salon, not just with new hair style that looks great, but also with a healthier head of hair. The hair care company wants to make sure that Joico hair care products are the only product a hairstylist reaches for.
Joico is not a company that is content to let their hair care products sit on a shelf and collect dust. Joico has spent a great deal of time, money and energy making sure that the entire world knows about Joico hair care products. The high quality Joico hair care products have been featured in many of the top fashion magazines in the world, including but not limited to; Beauty Launchpad, Maxim, and Vogue. Joico has also made sure that the Joico hair care products get celebrity attention by having them placed in goody bags that are given to celebrities, including several Dancing with the Stars contestants.
The Product
The company prides itself in the use of technology in producing Joico hair care products. The company is constantly testing combinations of new ingredients and formulas, making sure that Joico provides the absolute best product available to customers. This trend of using technology to create a quality product was originally established by the company when they launched their first hair care product, the K-Pak Reconstructor. Joico hair care products are designed to improve a wide variety of hair types with varying degrees of damage.
Consumers who choose to use Joico hair care products on their locks have a wide selection of products to choose from. Not only does Joico produce a wide selection of hair gels, shampoos, and conditioners that help maintain the health of the person's hair while preserving the color, Joico has also created the K-Pak Sun Therapy Masque. This is a masque that consumers place on their hair whenever they are stepping out into the daylight without a hat. The Joico hair care product is designed to protect the hair from the sun's ultraviolet rays that actually burn holes into hair's surface.
In addition to the Joico hair care products, Joico also offers its customers a nice selection of skin care products.
The People
Joico is firmly committed to the hard working cosmetologists in the industry. The company offers the cosmetologists who use Joico hair care products an opportunity to establish partnerships, access into the exclusive fashion world, and continued education and training. Joico strives to use hair as a form of art, encouraging the cosmetologist using Joico hair care products to challenge themselves with creative hair products.
