The Fashion That Is the Fendi Handbag
An up and coming designer name in the handbag world is that of the Fendi handbag. While a lot of people have heard of the brand, not many people know the real history behind the Fendi handbag. Back in 1925 is when Fendi began, as this is when Adele and Edoardo Fendi opened up their leather and fur store right smack in the center of Rome.
The business soon grew and the shop opened a second location in Via Piave in the year of 1932. Paola Fendi, Adele and Edoardo's daughter, came to work for them in 1946 at the young age of 15. Just as she went to work for the store, her younger sisters soon followed as they became of age.
Where the FF Logo Came From
In the year 1965, a marriage between a member of the Fendi family and Karl Lagerfeld, a designer from Germany, made history. This marriage brought Lagerfeld into the Fendi family and it was he that created the now famous FF logo that is seen on the Fendi handbag you may own today.
With all of the Fendi handbag success, Vuitton and Prada took action and stepped in to own 51 per cent of the Fendi handbag and its company back in November, 1999. Then Prada ceded its share to the company of Vuitton back in 2001. Currently, Carla Fendi is the only sister that has stayed on to involve herself with not only the Fendi handbag but everything else that the Fendi line has to offer.
Now you can be proud to wear that Fendi handbag for more reasons that just the fact that it costs a lot of money and is a popular thing in the fashion industry. This is not a fly by night company or handbag and they deserve every cent they receive from profits of the Fendi handbag.
So the next time you hear someone make an off remark about the cost of the handbag and why they don't understand the pricing structure behind this accessory, you can share with them the Fendi history and the fact that the Fendi's worked hard for their product and place a lot of pride into it. It is more then a fashion statement or a statement about how much money you make or spent on the purse. It is actually more about being a part of the world's history, even if it is just by owning on of their purses.
