Three Steps In Lawn Care Advertising That Could Change Your Business Forever
Lawn care business is not exactly a commodity and hence the advertising campaign for this business needs special attention and strategy. You must have observed how people become instantly wary when you approach them with even the best offers possible about anything on earth. This is because people do not like to be sold anything. They would buy only when they feel it was their idea, not the other way round.
Making It Happen With Lawn Care Advertising
Given the above background, you would realize that you need to use a different strategy when you want to promote your business in any particular area. This lawn care advertising method should use subtlety rather than direct selling and the method would be such that it motivates the people to seek you out on their own. How do you propose to do that?
There are many ways to achieve this goal and the type of lawn care advertising involved here is very different from the one that you would know. What you need to do is print a good number of visiting cards on the back of which you list your services. The visiting card should be exactly as any regular visiting card with the exception that you summarize your whole business on its back.
Now, you go around your community or the target area and create focal points for yourself. These focal points would actually work for you in lawn care advertising without even knowing that they are doing so. Some examples of focal points could be the parish priest, the owner of the local gas station, etc. - these would be people who are trusted in the community and who have a high interaction capacity on a daily basis.
The last step in the strategy for your lawn care advertising is to befriend these focal points and apprise them of your professional capacity without selling them anything or asking them to do anything for you. In other words, you should introduce yourself and explain to them that you are an expert landscaping architect or designer and you are surveying the area for possible business expansion.
This is the truth and put in this manner you transfer all the necessary information without posing any threat - so they would continue to pay attention to you; not only that they would be happy to give their opinion as well as discuss the problems of different people on this particular subject. This is how you build prospects. Now, make a list with all the people that you hear about with lawn issues and approach them in the same manner. Be helpful and extent different tips free of cost and show genuine interest in them. Very soon, you would have them calling you requesting you for your services.
Mission accomplished! This is how you achieve 100% sales without any sales pitch.
