Testing the Water with PSP Demos
PSP, Sony's portable version of the PlayStation, is a popular hand-held video game system. The graphic capabilities are stunning; never before has such 3D detail been possible on such a small device. The PSP offers numerous other features as well beyond video games, including a camera, DVD capabilities and the ability to serve as a hard drive complete with internet connections. In fact, a user benefits most when he or she hooks his or her PSP up to a computer; videos, pictures and even programs can be downloaded directly onto the PSP.
This high-tech feature spawned a particularly successful gamble on Sony's behalf; early in 2007, Sony introduced PSP demos. Downloadable from the official PSP website, PSP demos allow owners to try out games before they purchase them. And while at first it would appear Sony stands to lose money through this venture, in the end, more customers buy games they never would have considered if they had not demoed them first.
Temptation Awaits
Through the official PSP website, users can download demo versions of newly-released game to try before buying. These PSP demos are condensed, time-sensitive versions of highly-anticipated games, designed to spark interest by illustrating the best features of a game and the controls. The PSP itself comes complete with wireless internet capabilities; PSP demos can be downloaded straight to the device through the use of a built-in browser. For those without a wireless modem, however, the PSP can also connect to a PC via a USB cable, allowing the user to download first to his or her PC, and then to the PSP.
PSP demos, while limited in levels and not completely conclusive, do provide a feel for the game, a first-hand experience not normally possible through reviews or trailers. Players can learn the controls, experience the graphics, enjoy the sound and grow enthralled with the storyline for free, and then, once the demo ends, purchase the full game. Sony believes some users who may never have touched certain games, will download the free PSP demos and fall in love with the themes, characters and action. While some users may only indulge in the PSP demos, Sony believes most will fall prey to the ploy, buying more games to continue on from where the demos end.
In the end, PSP demos are a winning situation for both sides of the equation. Sony will net profits from hooking players on games they never would have played, and players will save money by sampling games before buying. And the games themselves benefit as well from extra exposure, gaining fame for designers, writers and programmers. In a competitive world, a little notice can go a long way, and for some games, becoming spotlighted PSP demos can mean everything for everyone involved in the project.
