Selling Your Fragrances To A Wholesale Market
If you have created a fragrance that you think will hit the world by storm and you are preparing to manufacture it, then it is time to find the perfect market to sell your wholesale fragrance to. Wholesale fragrance markets are vast and spread all over the world. You must take into absolute consideration as to how much, to the penny, your product will cost you to make. Gather your staff and team and prepare the numbers accordingly before you begin to research your market.
The Market
Some fragrance wholesalers feel it is better to hire a broker to take your fragrance to the market, but then you have to pay a middleman which will cut into your profit. Doing your own market research and going to the major world fragrance markets yourself will be well worth it in the end. Just keep focused on the big picture. You know your product better than anyone, so who better to wholesale your fragrance than you.
There are several world trade markets for fragrances and those are the market you need to sell to first. Once you have established which market you are going to you must decide who your direct selling market should be. This will determine which companies you will wholesale your fragrances to. Is your fragrance a high end fragrance or a lower end fragrance? This is a question that you will have to answer immediately in order to wholesale your fragrance accordingly.
When you wholesale a fragrance you must make a 50% profit on it and you must remember that your customer is going to sell it for 50% more than you sell to him. This is all a matter of economics and how the world of retail works. You must know your market in order to sell your product well. Go to the larger distributors first and sell your wholesale fragrance to them and let them distribute to their line of stores.
It is usually a good idea to market to a distributor who is an umbrella for a line of women's accessory stores that will showcase your fragrance. Wait a few months and see how it pans out, if your product is not selling well, then try another distributor. If you feel you have a good product with a new scent, then do not get discouraged and keep working at it. Remember the ant made it to the Ark too.
