Artisan Coffee For The Conscious Consumer
Coffee is an essential part of many people's morning routine. It's that first cup of coffee that gets you going and running through the day. Coffee is also the perfect drink to relax over with friends after a long day or the perfect end note to a great dinner with a special someone. Coffee is a quiet feature of many social rituals, whether a first date or as the fuel for the night before a final exam. Something that is so prevalent in our culture should be enjoyed at its best. Artisan coffee is coffee that is prepared and tested by the finest in the business, giving you a cupful of everything coffee should be.
Remember the days when you drank instant coffee or generic coffee from the supermarket? It was probably all right with lots of cream and sugar, or you didn't really pay attention because you just needed to drink it to wake up and get on with your day. Artisan coffee doesn't rely on sweeteners to make it taste good. Artisan coffee is coffee that tastes good right from the beginning. The beans that go into artisan coffee are selected because they produce the best tasting coffee.
The Process
The process of making artisan coffee starts right from the growing. You will find that many artisan coffees are organic and boast bird friendly status as well as being fair trade. Artisan coffee is often a very environmentally friendly product. This accounts for the higher price of artisan coffee. Organic beans do not use chemical fertilizers and pesticides a major concern when you think about the effect of these chemicals on your health in the long term.
Bird friendly coffee also requires less chemicals in the growing process and also means that coffee is grown in a way that supports migratory birds who badly need habitat occupied by coffee farms. Fair trade coffee also assures the consumer that the farmers who grow the coffee are getting a fair price for their produce.
The Taste
Artisan coffee is tasted and tested by trained professionals who can detect the subtle nuances in coffee that separates good coffee from great coffee. The production of artisan coffee also focuses on quality, not quantity. You'll be able to see the big difference in artisan coffee and the coffee served in big coffee chain stores. There is just no comparing the two, as most chain stores water down their coffee to suit everyone's tastes.
