Adsense for Search
Adsense and Search lets visitors use a search form on your website (provided by Google Adsense) to search advertisers. If they click through to one of those advertisers, you receive a commission.
Google allows you to customize the search box so it can integrate well into your site. You can even add your own logo and colors to the search results page.
Another little known advantage of Adsense for Search is that you get to view what people on your site are searching for. This usually means they are unable to find it on your site, giving you ideas for future content.
By taking these search queries you can create optimized articles which will eventually gain you traffic from the search engines. This free traffic will mean that you don't have to big on these keywords in Adwords or other PPC, because you can get the traffic for free!
This is why tracking all keyword queries is very important.
Does Adsense for Search pay less than Adsense for Content?
This is a common question asked by many Adsense users. Most people have found that the CPC (cost per click) seems to be lower for Adsense for search than it is for the content ads. This doesn't mean that you should not use Adsense for Search as it can be quite a good monetization strategy if it fits your website and target audience.
Adsense for search is a great way to make some extra money from your website whilst at the same time providing additional useful functionality for you visitors.
