Top Paying Adsense Keywords
Many Adsense publishers make the mistake of aiming for the top paying Adsense keywords. Why is this a mistake?
Firstly, competition is usually fierce for these keywords. Such topics as insurance, mortgages and credit cards spring to mind. If you are not knowledgeable on these topics, is it of benefit to your visitors if you create a website around these niches? Hardly likely since your content will not be of a high standard. Yes the Adsense clicks will be considerably valuable however in the long term your website is unlikely to last if you can not provide informative and accurate content.
You may come across websites which attempt to sell you a list of high paying Adsense keywords. I urge you not to purchase these lists due to the fact that their information is often inaccurate and most of all, rather useless to you.
Why are some keywords worth so much? It comes down to simple supply and demand.
If advertisers have plenty of competition then demand goes up for bidding on these keywords. Because high paying keywords are generally in big money industries like insurance and mortgages, advertisers tend to have large budgets and can see a return on investment despite spending big on PPC costs.
Top paying Adsense keywords are something you should be aware of but not something that you should base your business or website model around.
