blackhat seo
Blackhat SEO refers to using unethical techniques to gain high search engine rankings. These techniques are generally considered "illegal" as far as the search engine rules go.
Such black hat seo techniques may include the following.
Hidden text
This involves hiding text in the same color as the website background so that the text can not be seen. In the old days search engines were not so aware of this strategy however these days it is something that will quickly get your site banned.
Keyword stuffing
This can include having articles which continually repeat the targeted keyword over and over again. Not only does it make for a poor experience for your readers, but the search engines are now able to quickly spot these types of sites and deindex them.
Doorway pages
These are fake pages that users don't see. They trick search engine spiders into ranking the page higher than it should be. In other words, the search engine sees a different page to what the user sees.
There are many other blackhat SEO techniques, many of which require some scripting or advanced server knowledge. All in all however you are much better off spending your time making quality websites rather than learning these unethical tricks which will have your site banned eventually anyway.
Blackhat SEO webmasters generally only create websites for search engines and not for the visitors. This results in a poor user experience and often a website which will not have a long life. It is much more beneficial to not only your visitors but also to yourself to have a quality "white hat" website!
