search engine optimization strategy
Your search engine optimization strategy needs to be something that is carefully planned, tracked and tweaked. You can potentially get thousands, if not millions, of visitors to your website through search engines so it makes sense to spend a good amount of time planning your SEO strategy. Over time your search engine optimization strategy will probably change (it should!) to keep up with changing trends, new techniques and the results you are achieving. You should be constantly monitoring the effects of each strategy on your site and working out which ones are bringing you the most visitors.
PPC or no PPC?
Although considered separate to an SEO strategy, PPC is something you should consider. I don't recommend using it for a new site, but I do suggest experimenting with it after your site has been designed and built the way you want it to be.
Backlinks
You need backlinks to rank high in the search engines. You should hire a dedicated link builder to constantly build links for you everyday. The best links are ones from quality related sites. Try to stay away from "low quality" links from unrelated sites or from general link directories.
Social Networking
Social networking is becoming bigger everyday and you are missing the boat if you aren't already on board! It is a broad spectrum and covers such things as Facebook and Myspace marketing, Squidoo, Forums, Bookmarking and more. It is extremely powerful and as such, social network marketing should be high on your list of priorities.
On Page SEO
On page SEO refers to your title tag, your article titles, navigation, link text and general page structure. If your on page SEO is good then search engines can crawl your site easier and thus you will have more pages indexed. It also usually means your users will be able to navigate your site easily resulting in a very good experience.
These are the basic building blocks of SEO. The above 4 strategies alone can make up your entire traffic generation plan. As you can see, SEO strategies need not be overly complicated to be effective.
