why do search engine optimization?
Many new website owners ask what is the point of search engine optimization. Do I really need to spend hundreds of hours or thousands of dollars optimizing my site? Well the answer is no you don't have to spend a lot of money or time, but you should spend some.
Ideally you should learn the basics of SEO yourself to save you paying someone else to do it for you. This requires simply reading about it (this website is a great place to start!) and learning which steps you need to take to ensure your site is well regarded by search engines. If you give the search engines what they want, eventually they will send you visitors.
SEO is important because if your site doesn't rank well, then you won't receive any visitors. This means no revenue or customers for you. The alternative is to use pay per click advertising or other advertising methods which can get very expensive very quickly. I am not advising against PPC or advertising however for a new website, it is easy to lose money in the initial stages with these strategies.
Many people prefer natural organic visitors to their site. That means people who have found the site through search engines and not through paid advertisements like Adwords. Imagine if you could rank on the first page for 50 or more keywords? That can save you hundreds of dollars per month on PPC as you would not need to bid on those particular keywords.
One of the best ways to rank well in search engines is to submit articles to places like ezinerticles.com
Here your articles can be used by other webmasters with a link back to your site. This gives you an authority status as well as back links which in turn lead to better rankings for you!
Search engine optimization is not complicated and it is definitely something that you should pay attention to when promoting your website.
