Consider Audience When Choosing Web Page Design
With so many companies using the internet as an electronic storefront for commerce, web page design has become a fast-growing occupation. However, there is still a lot of argument how best to design a page with those having a background in graphic arts wanting a website that has visually appeal and those with a more technical background wanting web page design to incorporate codes that are inviting to internet search engines. The two often collide on the site's structure, but the common goal is to drive more traffic to the website.
The two different thoughts, if worked through together can often deliver the best of both worlds and not only help users find the information they are looking for, but also help users who may not know exactly what they want find the site. With web page design focused on the page's appearance, the designers may count on advertising to bring visitors to the site. Those using technical coding, sometimes referred to as ugly sites, count on textual content to attract the attention of search engines.
However, in either aspect of web page design there is important considerations before actually putting image to screen. Content, usability, appearance and visibility are the four most important elements to web page design and pages that can accomplish all four have a better chance of leading the business to success.
All Sites Need To Consider The Human Element
While some of the better-looking websites may have vast appeal with their aesthetics, those laden with graphics, including audio and video files, may be slow to load onto the end users machine at home. This frustration can lead to less traffic than originally planned for during the web page design. Content is the big key as well, as when pages listed after a user performs a search do not contain the information they want, they will also leave in search of better information.
Content, a part of the so-called ugly web page design can be integrated into the better looking pages, but the use of Flash design, while allowing for major integration of information may not be friendly to the search engines that tend to ignore sites with a lot of graphic content, choosing those with text information instead.
When designers work together to create a web page design that offers the appearance they seek, the information the user wants and the content to make the search engines happy, the result can be greater visibility to the human users and the electronic users of the search engines.
